Sunday, June 7, 2009

Bing starts with a Bang

On 4 June this week, Microsoft's Internet search engine Bing, launched on 29 May, overtook Yahoo as the number two search engine in the US and worldwide.Ahead of the launh of Bing, Microsoft chief executive Steve Ballmer said that he wanted Microsoft to become the second biggest search engine within five years, a record the new search engine has achieved within a week of its launch, at least for now.It remains to be seen if Bing falls away after the initial novelty and promotion, but at first glance it seems Microsoft is onto something.According to reports, Yahoo is also planning to make a comeback with an improved version of its search engine. The failing internet portal is giving its search engine a facelift to allow users to better home in on specific data related to their searches by pulling up addresses, images, videos and reviews instead of just a jumble listing of links.Bing might not be next Google yet ut its going to make the serach engine market bit more interesting.